Having a real estate virtual assistant for MLS Management helps with securing leads, updating listings, scheduling open houses and building client relations!
In the real estate world, one thing that you strive for is accurate listings. The more accurate the listings are, the higher the chances of making a sale!
But what goes into ensuring the listings are accurate, updated, transparent, smooth and well-priced?
Let’s put it the right way!
Your wasted time could’ve been spent on activities that generate income. The high costs you spend on professional services – could be invested in other business areas.
And the opportunities you missed by delaying the proofreading of listings might have led to new leads.
Lastly, the energy and focus that runs your business get drained in this process. Isn’t it a big loss?
What if I tell you that MLS workload can be outsourced to a real estate virtual assistant?
Virtual Assistants for MLS Management: What It’s Like?
Think of a librarian who keeps track of countless books, organizes them in order and ensures no book gets lost. Just like that a real estate virtual assistant manages your listings, updates them daily with precision and ensures no lead gets missed.
Honestly, as a real estate agent or owner, you deserve some slack with the MLS to expand your business and virtual assistants are ready to cut it for you.
Imagine your listings being updated across various platforms. Although this can be a tedious task, virtual assistants handle it and ensure error-free and updated listings.
By responding to online queries and interacting with customers. Virtual assistants know exactly when to prioritize a lead and when to move on to the next.
From fuss-free schedule viewings and conducting core market research to reducing administrative burden – virtual assistants know the MLS drill!
Top 5 MLS Management Challenges That Could Lose Your Customers
Let’s delve into the top five MLS challenges that drive away customers from your listings:
1. Missing Details For Listings
By far, the biggest drawback of a poorly managed MLS is the incomplete details. No one likes missing information or bland details that don’t serve the purpose.
People hate being misguided and MLS listings often do
that when you don’t mention quality pictures, virtual tours, amenities like parks nearby and property details such as square footage and number of bathrooms – you deliberately push customers away.
2. Outmoded Information
What if you search for a four-bedroom house within a range of $363,401? And you find it and get all euphoric. You end up contacting your agent and scheduling a viewing.
Only to find out the price is not the same and the property is no longer available as it made a contract a week ago!
This is how outdated information and inaccurate listings erode customer’s trust and frustrate them.
3. Low Quality Visuals
If the visuals are of poor quality then it doesn’t matter, even if the property is 10x better in reality.
Audiences need good-quality visuals to click, make a move or schedule a viewing.
Blurry, poorly lit or unprofessional pictures fail to capture a property’s true potential. This disappoints the customers and fails to engage them with the listing.
4. Inconsistent Data On Multiple Platforms
What happens when your data at MLS doesn’t align with real estate websites or social media platforms?
Errors and anomalies make their way and confuse your potential customers.
If details like price or property features vary from one platform to another then customers are left wondering which information is correct.
Whether to go for your listing or not? Chaos enters here!
5. Lack of Mobile Optimization
With rising mobile use, making your MLS mobile-friendly is crucial.
What if someone browses for listings on the go and encounters issues like poor navigation, slow loading or difficulty clicking links?
Frustration check! Customers end up abandoning your website and listings. This way you disengage customers and you lose on potential leads.
7 Reasons Virtual Assistants Are The Real Catch For MLS Management
Considering all these MLS challenges, how can you simplify your workload? Your go-to solution is a virtual assistant who can juggle a multitude of tasks with ease.
Let’s break it down!
1. Handling The Tedious Data Entry Task
Updated data is the cornerstone of any real estate business. Being a real estate agent, your schedule is packed and your plate is full. And keeping your listing data updated and current gets hard – doesn’t it?
Virtual assistants know how to do that! Start by collecting property information: the square footage, number of bedrooms and pricing details be it taxes or listing cost.
Along with using the best visuals to showcase the property features, virtual assistants craft appealing descriptions for the property.
To foster trust and credibility, virtual assistants update the property listings daily (available, pending, sold)and property features in real time. No more misleading!
2. Administrative MLS Dilemma
As a real estate agent or broker, the day-to-day MLS tasks consume half of your time and drain your energy. The I can do it mindset needs to take a backseat as these are high times to focus on the bigger picture of your business.
Handling the property listings tasks is no joke as errors are guaranteed when you’re ready to juggle.
Virtual assistants ensure no discrepancy hits your MLS listings by cross-checking and verifying entries. Managing multiple listings can be tough, especially for busy agents.VAs take over administrative burdens for you.
Meeting deadlines and fresh MLS listings is second nature to real estate virtual assistants. VAs communicate with potential clients and respond to their MLS queries to prevent chances of lost leads and client dissatisfaction.
3. SEO Optimized MLS Listings
78% of property searches begin on search engines. It shows that a massive number of people are searching for properties online. In between this, if your listing isn’t SEO optimized or lacks keywords then chances are you would lose your search visibility.
Here virtual assistants come in handy.
Having SEO expertise they use relevant keywords that potential buyers use while searching for a property to rank.
Virtual assistants integrate keywords into listings, descriptions and ALT text to increase your search visibility. SEO check!
4. Open House Scheduling
Investing or buying a property is a big decision someone makes. Holding open house hours helps potential buyers decide to make a decision.
Scheduling is a dreary and time-consuming task.
Contacting the sellers, promoting listings and following up with buyers is intense. Imagine using those hours to focus on closing more deals instead!
Virtual Assistants use MLS data and coordinate with property sellers and agents to set a suitable time slot for viewing.
After setting open house hours, virtual assistants integrate the open house details into MLS listings for potential buyers.
5. Clear And Effective Client Communication
Being a real estate agent, your main focus should always reside somewhere between closing a deal. Imagine pulling more closed deals while your client queries are managed in the background.
Isn’t this a real estate agent’s dilemma?
Not anymore! Virtual Assistants are here to save you from the hassle. By responding to client queries on time whether it’s about open houses, listings or pricing details – virtual assistants ensure every query is met effectively.
VAs handle client documents such as listings, contracts, and disclosures – keeping communication clear, organized, and accessible.
6. Market Research: Better Investments
Poorly planned investments are the last thing real estate figures like you want!
You wish to be well-versed with your target audience preferences, pain points, current trends and everything that pulls them towards your listings However, time constraints make you miss out on the big things!
A real estate virtual assistant can help!
From sorting your MLS data and real-time listing updates to providing key customer insights, virtual assistants streamline market research for you.
By keeping tabs on leads and the latest market insights, virtual assistants ensure you stay competitive and close more deals.
7. Reporting Made Easy!
Managing MLS tools is a bit complex and no joke. Especially when it’s about interpreting data.
As it’s a complex and tedious task, errors do happen!
This is where virtual assistants enter with their MLS tool expertise. They simplify manual data gathering by compiling relevant property details and market trends for agents.
Using tools, VAs create easy-to-read reports that offer actionable insights for agents, helping agents understand the evolving market by comparing current and previous conditions.
FAQ’s
Virtual Assistants organize and update listings to ensure accurate information. They handle client communication with potential buyers, schedule viewings and address queries. VAs ensure all listings comply with MLS regulations and accuracy standards.
Consider the following points:
1. Offer training sessions for hands-on experience.
2. Outline tasks and set clear standards expected from the VA.
3. Take baby steps when delegating tasks related to MLS.
4. Provide feedback to your VA to track progress.
A real estate virtual assistant is a personal remote manpower for real estate agents and brokers. Who manages property listings, and client communication and schedules your meetings? They update MLS systems and assist with social media marketing to help real estate figures focus on core tasks.
The Bottom Line:
Now you know how having a virtual assistant reshapes your MLS listings and generates more leads!
As a real estate agent, simplify your MLS management and focus on closing more deals with virtual assistants at NSOL BPO!
Our virtual assistants know what ticks you off with MLS management and have the right solutions.
The best part?
Get a virtual assistant on a 3-day free trial to make MLS more effective for your business!
